Xbox One Launch

November 2014

Leicester Square, W1 London

The Brief

When a preeminent brand like Microsoft raises the curtain on its latest gaming phenomenon, it doesn’t hold back.

We were called in to create a VIP espresso bar backstage at the glittering central London launch of the latest X Box console. The Leicester Square setting was lavish, the production swashbuckling and the guest list equally impressive.

Our Response

We worked with Heart productions on this one and from the minute it was passed on by the X Box team, they could rest assured every aspect was taken care of, down to the last detail. We knew the bar would be incredibly busy from the off, without a natural break in demand. To manage this, we brought in three of London’s best baristas who’d had vast experience in working high volume events.

Making the most of marketing was a big part of the brief, so we fully branded our bar and took advantage of every opportunity to present the iconic product logo.

The launch went off with a bang and the feedback from clients and customers was excellent. Another exceptional production that was a honor to be involved in.